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Who We Are

Our story begins with the need for a sunscreen brand that caters exclusively to people of color leaving no white cast.

Our Mission

Our mission is to educate consumers on safe skin practices and sun protection while providing a premium, yet affordable products made specifically for people of color.

Our Vision

Our vision is to redefine sun safety by empowering people of color with innovative, effective, and inclusive sun care solutions. We are committed to educating our community about the importance of sun protection, challenging misconceptions, and promoting skin health for all. By developing products that cater specifically to melanated skin, we aim to foster a culture of proactive skincare, ensuring that everyone feels confident and protected under the sun.

Our Values

These values guide us in our journey to create a safer, more inclusive world where everyone can enjoy the sun with confidence and protection.

Inclusivity and Representation

We believe in creating products that celebrate and cater to the unique needs of melanated skin, ensuring that every person of color feels seen, valued, and included in the conversation about sun care.

Education and Empowerment

We are dedicated to educating our community about the importance of sun protection and debunking myths surrounding sun care for people of color. We empower our community with knowledge while striving to promote healthier skincare habits.

Quality and Innovation

Our commitment to quality drives us to develop effective, safe, and innovative sun care products that blend seamlessly into melanated skin tones, without leaving a white residue!

Community and Collaboration

We cherish the power of community and aim to uplift and support through our products, partnerships, and initiatives. We believe in the strength of collective action and the impact of the Black dollar.

Integrity and Transparency

We prioritize ethical practices and transparency in everything we do. Our customers can trust that our products are formulated with their health and well-being in mind.

Advocacy and Change

We are passionate about advocating for better skincare options and sun safety awareness within the Black and Brown communities. Our mission extends beyond products; we seek to inspire change and foster a culture of proactive skin health.

Ultimate UV Defense

Advanced sunscreens offering maximum protection against harmful UV rays.

Hydrating Sunblock

Moisturizing formulas that keep your skin hydrated while protecting from the sun.

Mineral Magic

Gentle mineral-based sunscreens ideal for sensitive skin types.

Our Story

Inspiration - Growth - Advocacy

@blackgirlsunscreen